Every successful marketer knows that word-of-mouth advertising trumps all when it comes to generating new business. When your prospective customers or clients hear the positive opinions of others, it builds trust and influences decision-making in a way that regular...

Why Writing a Book and Getting it Published is an Important and Fulfilling Endeavor

It's not enough to write compelling content. Author the shortest and sweetest post—or the longest longform—and it's still only one post. A one-time shot. The best you can hope for is a spurt of interest when it's published, viral traffic as it hits social...